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NWFL Secures Sponsorship From Peculiar Ultimate Concerns – Latest Nigeria Sports And Football News

Quadri Adegun

Peculiar Ultimate Concerns Limited, a leading engineering, and construction company in Nigeria, has announced a sponsorship deal with Nigeria’s Women Football League.

The sponsorship deal that was negotiated by Nigeria’s leading sports marketing and sponsorship consultancy, Nilayo Sports Management Limited, is for the 2021/2022 NWFL PREMIERSHIP season.

Speaking on the sponsorship, which is aimed at advancing their cause of giving back to society, the Chairman/ MD Peculiar Ultimate Concerns Limited Mr. Olanrewaju Abel Adeleke said: “We are very excited as this sponsorship will positively redefine women’s football in Nigeria. We are proud to support Girl Child and the advancement of women’s football.”

“For us at Peculiar Ultimate Concerns Limited it’s about giving back to society as well as investing in nation-building. As the saying goes, when you educate a girl, you educate a nation, we firmly believe that everything we do for girls and the advancement of women is about building a stronger society.”

According to Nigeria Women Football League (NWFL) President Aisha Falode, “This is a victory for women’s football in Nigeria, a victory for the various players in the league, and a five-year victory. Although we took the longest route to get here, laying the foundation and building brick by brick accordingly, today we are better off”.

“As stated in our strategic positioning and rebranding project ‘NWFL EVOLVE’ launched in March 2020 before the pandemic, the vision of the NWFL is to evolve into a world league brand, hence our commitment to excellence itself, in the most difficult times.”

“Our commitment to getting it right once and for all is finally paying off, as our good work is noticed and appreciated, the league brand grows stronger, the NWFL PREMIERSHIP gets its first official sponsorship deal and I say we won’t stop that we are committed to offering our partners the best value for money. The NWFL is open for business”.

Mr. Bukola Olopade, Managing Director of Nilayo Sports, NWFL Marketing Consultants, said: “This clearly shows that investing in women’s football is an innovative approach to changing the rhetoric and breaking down the growth barriers that hinder the advancement of women’s football which is widely viewed as the greatest growth opportunity in world football. We are therefore very sure that this partnership between the NWFL and Peculiar wi

Nigeria’s Women Football League

ll help to strengthen the league. ”

Peculiar Ultimate Concerns Limited is known for providing modern world-class sports facilities across the country. Peculiar’s goal is to build buildings, highways, and sports facilities of the highest quality and meet the expectations of 21st-century clients, athletes, players, teams, and fans.